Most Orlando SEO agencies charge between $750 and $3,500 per month for local SEO. If someone quotes you $99, that's not SEO. If someone quotes you $8,000 and can't explain what it buys, that's a conversation worth having before you sign anything.
This is a straight breakdown of what different price points actually deliver, what you should expect from a legitimate package, and the patterns we see most often in proposals from agencies that won't get results.
The 80/20 rule in SEO means 20% of what an agency does drives 80% of your results. For local service businesses, that 20% is four things: Google Business Profile management, a technically sound and fast website, consistent new reviews, and content that actually reflects your service area.
Most agencies bill you for the other 80%. Citations to directories nobody uses. Weekly reports formatted to look busy. Link building that may or may not have value. When you're shopping proposals, ask specifically what percentage of effort goes toward those four core areas. If they struggle to answer, that tells you something.
Generic strategy, minimal content, templated reporting, offshore execution. Fine for low-competition keywords in easy markets. For HVAC, roofing, or legal in metro Orlando — this doesn't compete.
Where most legitimate local SEO agencies operate. Custom strategy, monthly content, technical monitoring, GBP management, citation consistency, and readable reporting. Real results happen here for single-location service businesses.
For competitive Orlando markets — personal injury law, HVAC, roofing, multi-location home services. Aggressive content programs, CRO, PPC management, and the sustained effort competitive markets require.
Multi-location businesses, multiple GBP listings, industries where a single closed lead is worth thousands. At this level, SEO isn't a cost — it's the most efficient customer acquisition channel you have.
Before signing with any agency, this list should be in the proposal explicitly — not implied, not vague, each item a real deliverable:
How REK does it: Our packages start at $795/month and every one includes a custom-coded website built by our in-house team. Not a WordPress theme. Not an outsourced build. Hand-coded HTML/CSS that loads faster, ranks better technically, and doesn't break when a plugin pushes an update to 40 million sites simultaneously.
Guaranteed rankings. No agency can promise a specific position in Google. Anyone who does either doesn't understand how the algorithm works or does understand it and is lying. Either way, walk away.
Long-term lock-in contracts. We've watched good Orlando businesses get stuck in 12 or 18-month agreements with no outs and zero results. Month-to-month arrangements exist because confident agencies don't need to trap clients.
"SEO work" as a deliverable. If a proposal line item says "ongoing SEO work" without specifying what that means, the answer is usually whatever's quickest and cheapest. Ask for the specific activities, the specific hours, the specific deliverables each month.
No mention of local. If an agency pitches you generic SEO without discussing your specific Orlando market — your neighborhoods, your competitors, the seasonality of your industry — they're selling a product they'll apply to your account the same way they apply it to a business in Phoenix. Local SEO isn't general SEO with a city keyword added.
For most single-location service businesses in Orlando, meaningful movement in rankings shows up between months 3 and 6. ROI typically becomes clear somewhere between months 6 and 12, and it compounds from there. A single roofing job or HVAC installation often pays for a full year of SEO. That math is real.
Unlike paid ads, SEO builds something that keeps working. Your rankings, your reviews, your content, your citations — those are assets. When you stop running Google Ads, the calls stop immediately. The SEO you built two years ago is still generating leads today.
We'll pull your current rankings, audit your Google Business Profile, and show you exactly what it would take to rank for your keywords. No fluff. Takes 15 minutes.