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4 Tips to Creating Title Tags Like a Web Marketing Pro

If you want to get people to click on your content, then you must hook them in from the beginning with a great title. That can be difficult to do all the time. If you want to raise your organic traffic, use these title tag hacks. Employ Numbers Employing numbers in your title almost always increases click-through rates because the brain is wired to look for hard data. Since numbers are precise, the brain sorts them out from other words. Then, it sends a signal that you s...

Increasing Your Trustworthiness Across the Internet

Approximately 63,000 searches are done on Google each second, and you want people to find your business when they enter a search term like SEO companies in Orlando, plumbers in Orlando or counselors in Central Florida, into the search engine box. The first thing that you need to do is have a great website filled with outstanding information. Many of your competitors have one, however, so that is unlikely to set you apart from the crowd. The second thing that you need to do is build your trust...

Google Announces They Made 3,200 Changes<br> to Search Systems in 2018

On July 15, 2019, Google’s Search Liaison Danny Sullivan announced that the company made 3,200 changes to search systems in 2018. According to the company’s press release, they based those changes on 595,429 search quality tests performed by people and the company’s robust crawling system. That amounts to about nine changes a day, so it can be impossible to keep up with them all. Instead of losing sleep trying to change your website based on the latest changes, there are sev...

Renovating Your Website

If it has been a while since you have updated the look of your website, then it is time for a significant renovation. A lot has changed over the last couple of years, and your customers will not be impressed with an outdated website. Make your website a more effective medium for your business by keeping it up to date. Here are some factors you will want to consider when deciding whether or not to renovate your website. Aesthetics Gone are the days of the internet favorin...

Choosing the Right Font for Your Website

One of the most critical elements of successful website design is choosing the right fonts. While your target audience may be unaware of it, the right font can make an emotional connection with your audience, helping you meet your digital marketing goals. Keep these tips in mind when choosing fonts for your website. Pick Only Three Fonts At most, you should use only three fonts on your website. You should have a primary font that you use for your titles, subheadings, and...

Need Leads? Try SEO

If your small business needs to generate more leads, then you need to look at your search engine optimization (SEO) game plan. There are many ways that you can use SEO as an offensive tool allowing you to generate more leads for your business. The successful implementation of SEO can also keep you far ahead of the competition. Use our SEO playbook to take the first step on your journey to success. Optimize Your Small Business Website Distinguishing yourself as a small bu...

The Painful Truth That Words are Destroying Your Marketing Message

While you have been racking your brain to come up with the right words to include on your website, the painful truth is that your words may be hurting your efforts. The wrong words, too many words, or weak words can do more harm than good to your web marketing efforts. Keep the following tips in mind and choose your words carefully. Get to the Point Use only the words that you need to convey your message. Be wary of using adjectives and adverbs. Get right to the point an...

Help! I Need Marketing Goals

In the constantly evolving world of digital marketing, it’s hard to know what your next move should be. You can choose to focus on your own website, social media, forums and a host of other choices, but you never know if you are headed in the right direction. This is where it’s important to implement marketing goals into your strategy. Your goals should be specific, measurable, attainable, relevant and timely. While your goals will be unique to your business, here are some core id...

Don’t Lose Your Way

Imagine being on a hike and losing your map in the middle of your journey. Losing your ability to navigate causes immediate panic and confusion. People don’t like being lost, and this applies to the internet as well. Maintaining visitors’ ability to navigate your website is crucial for earning their engagement and trust. Here’s how to keep your visitors comfortable with your website’s navigation. Consistent Make sure that your navigation is consis...

SEO for the Win

Competition is the lifeblood of capitalism. This truth is only magnified on the internet, where business is accelerated. It’s no secret that Search Engine Optimization (SEO) is the future of online business. The field of SEO is a very competitive one as business try their hardest to capture as much online attention as they possibly can. The great news is that getting competitive in SEO sparks innovation, prevents complacency, and encourages you to improve every aspect of your business. ...